online & in-person · 27th - 28th november

X. Festival 2024

Visiting the Hyper-Real
The ultimate in-person gathering of the world's tourism community, celebrating amazing destination brands in a tech-enabled global transformation.
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Previous Speakers

Swipe through to see X. Festival speakers Leading Tourism Transformation.

Get to know this years hosts...

Visit Estonia's (Estonian Tourist Board's) great aim is to raise curiosity in travellers from near and far, and to have them come and discover this little country. At the same time, they also want to make sure that Estonian tourism products are internationally competitive for our visitors to feel good.

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Want to Support X. Festival?

Register your interest to support X. Festival and the DTTT X. Awards by becoming a registered supporter. Benefits include showcasing your brand at the event and positioning it as an expert voice in the industry, allowing you to reach a community of hundreds of DMOs and tourism industry leaders worldwide.

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DTTT Events Have Evolved

Since our first ever event in Barcelona back in 2012, DTTT events have been something to look forward to every year by DMO leaders from across the world. With the extreme changes brought by the pandemic in 2020, we decided to redefine our previous events to make sure they respond to today's needs and challenges.

#DTTTGlobal was an annual flagship event held by the Digital Tourism Think Tank working in close collaboration with its partners and the host destination. It was designed for DMOs worldwide and others in the travel industry to share and exchange knowledge and best practice on Digital Marketing and Destination Transformation. Since 2020 Global has been transformed into X. Festival, which has gathered hundreds of tourism leaders.

The unique format behind #DTTT Campus was one that created a stir in the tourism industry thanks to its refreshingly down-to-earth, relaxed and informal approach. #DTTT Campus was a call for DMOs to be part of global change. Leaders of travel and tourism, inspired in the home of innovation, to take action and change the future of travel for good. This has now been transformed into X. Design Week, which is ran as a mega design sprint.